paul carter London

Paul Carter, the founder and driving force behind the brand. From a young age, Paul has always had a deep passion for fashion. What started as an interest quickly turned into a lifelong ambition. He studied Fashion & Design, where he developed not only a strong sense of style, but also a clear vision of what fashion should mean to people.

Before starting his own store, Paul gained valuable experience working in the fashion industry. But after a few years, he made a bold decision: it was time to create something of his own. A place where creativity, quality, and people come together.

Now, over ten years later, Paul has built a store with many satisfied customers, countless inspiring projects, and a strong reputation. His goal has always been the same: stay ahead of trends, truly listen to customers, and offer something different from the rest.

With a personal approach, genuine attention, and a strong connection with his clients, Paul believes fashion should feel personal. He is closely involved with his customers, always aiming to understand what they want and making sure everyone feels seen, heard, and satisfied.